There has been a general increase in demand for personalised products for individual customers. In a study by Deloitte, they found that over 50% of potential customers in certain categories were interested in a personalised product or service.
Diverse industries have for some time been moving more towards a production model where individual customers have the opportunity to influence and design elements of the product they are purchasing. However, it has typically been more expensive products such as cars, where customers can choose various options and select colours.
It has been difficult to extend this to cheaper products, as, for example, traditional manufacturing of plastic products has involved the use of a mould. Changing the product requires a new mould, which is expensive to create.
However, 3D printing opens up entirely new possibilities for personalising products for individual customers.
This can, for instance, include:
- Colour
- It is really only the imagination that sets the limits here, as one can purchase plastic in many different colours.
- Size
- With 3D printing, it is possible to somewhat vary the size of what is produced; however, one is limited by the size of the printer's print bed.
- Texts/Engravings
- For example, we produce a stamp with a custom text. This can be used for various prints in, for example, clay.
- Layouts
- It is also possible to make more specialised products such as 3D printed layouts, which we also offer.
- Figures/Models
- It is also very common to create figures using 3D printing, as this allows one to easily get their very own (typically digital) figure in a physical print. For this, one might use heroforge.
3D printing is still a relatively new technology, but there is significant investment in the technology, causing it to develop very quickly. This means that mass production of personalised products is closer than ever and can mean that you can more easily get exactly what you need.
You might start by checking our products here on the site.